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(A Genki Productions site)
Capsule Review: If this site does not sound familiar, you may be dozing
at your keyboard! You are already at PR2... but I thought it would be a good idea to
mention once again that there's a free newsletter that goes along with this site. To
subscribe, all you need to do is to type your email address into the box on the right, and
press "Submit".. Highly Recommended!
Capsule Review: The LE-Digest (short for LinkExchange Digest) is an
active and varied moderated discussion lists, published nearly every day. The topics it
covers are very wide-ranging, although most relate to site promotion in some way. The
LE-Digest has been around for a very long time, and the online archives are a wealth of
useful information. Highly Recommended!
Site: Search Engine Update
Capsule Review: Search Engine Update is an excellent monthly newsletter
that tracks all the changes in the search engine world. Editor Danny Sullivan seems to
have friends in high places in various search engine companies, as he often has news that
you'll find nowhere else! This is a paid subscription newsletter but well worth the money.
Capsule Review: Moderated discussion list focusing on online advertising,
from banner ads through the "proper" click-through rate to expect from
newsletter text ads. Some really good discussions, although occasionally gets rather
circular for regulars as certain topics come up like clockwork every few months.
Nevertheless, the best of the pure advertising-related newsletters.
Capsule Review: A moderated discussion list dedicated to marketing and
commerce. Has a lot of overlap with the LE-Digest (which is no bad thing).
Capsule Review: An interesting moderated discussion list related to
listing your site successfully with various search engines. Debates can get pretty lively,
especially when it comes to sensitive topics like paying for search engine positions.
Site: E-Marketing Digest
Capsule Review: A passably interesting discussion list with a flawed
presentation: each "edition" of the Digest is filled with various questions that
readers have sent in, and people can respond to questions -- their feedback will be posted
in future issues. The problem comes when there are no takers for a particular question...
some editions are about 75% full of repeated, old questions with just a smattering of
commentary. Once you get used to the format, however, you can quickly scroll down and find
the new stuff.
Site: Jesse Berst's AnchorDesk
Capsule Review: It is fascinating to see how Jesse Berst has parlayed a
relative paucity of daily content into one of the Web's largest daily newsletters, with a
circulation in excess of one million readers. Jesse Berst's columns all follow the same
formula: a quick analysis of a news story or a "controversial" viewpoint,
followed by the opportunity to "Talk Back" (i.e. send feedback). The best
responses are added to the archived newsletter and made available from the AnchorDesk
site. As well as being passingly entertaining, his columns are an education in how to
build up a community with relatively little effort.
Site: VirtualPromote Gazette
Capsule Review: Ah, how times have changed. I remember when I was but a
wee lad, back in the early days of the Internet, I used to avidly wait for the
VirtualPromote Gazette to come sailing through my email-box. Times have changed... Jim
Wilson's publication has sadly diminished in relevance even as it has increased in
popularity. While he still hits the occasional nail squarely on the head, the Gazette has
become much more of a commercial vehicle to promote his other sites and undertakings.
Worth a read, but no longer a must-have.
Site: NetBiz Tips Weekly
Capsule Review: A huge blast of classified ads with an article dangling
underneath, NetBiz Tips Weekly only just tips the scales between readable and missable.
Skip through all the MLM ads (hint, the real information is always in the second of the
pair of newsletters) and glance at the article -- sometimes it has useful information.