: Profiles of 23 Incredibly Successful Websites You've Probably Never Heard Of

Ah, the nostalgia - I wrote the words below in 1998, and this is STILL one of the best web marketing books I've ever read. While some of it is laughably dated now, there's plenty that's still as valid as when the book was first published. See if you can pick up a used copy...

As a "hardened" Internet marketer, I was instantly suspicious of this book with its pumped-up title. Just goes to show you can't judge a book by its cover! This is the best book about the Internet and marketing I've found to date. As well as providing a lot of useful ideas, it is actually a genuinely good read.

One key element that simply shines out of the pages of this book is the fact that the number of visitors to a site does not necessarily influence its success. A site with 3,000 visitors a month did over $48 million in business in 1997! Other sites with what are, by many standards, minuscule levels of traffic also produced amazing results, selling out their entire ad inventory at extraordinary CPM rates for months in advance simply because the niches they address are attractive and carefully defined.

I was also interested to note the number of opportunities that these successful companies seemed to waste: the lack of a shopping cart at one site, for instance, did not stop it doing good business -- but imagine how much better it might have done had it gone all the way and automated its operation. You can learn a lot by seeing what worked for these sites, but also by making sure you do not miss the opportunities they did.

I give this book a 10/10 rating. Read it and learn... [BUY THE BOOK]

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